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New Year, Refreshed Brand! An Inside Look At The Perfectly Purged Rebrand

Updated: Jan 24, 2023

Welcome back to the Perfectly Purged blog! The blog is your hub for valuable organization tips, our processes, and, as we mentioned last monthcompany updates. Do we have one for you today!

By the way, if you’re wondering about who’s behind these blogs – I’m Mindy Padron, owner and professional organizer at Perfectly Purged, one of Edmonton’s leading house organizer services.

I am thrilled to announce that Perfectly Purged has new and refreshed packages, a fresh new logo, and a cleaner, more modern website design! Let’s get into the details.

About Perfectly Purged

Before we get into the nuts and bolts of the rebrand, let’s do a quick recap on how Perfectly Purged helps busy homeowners:

We’ve all got stuff on the go – and maybe too much stuff laying around. Let’s be honest, a cluttered home is almost as taxing on the mind as lugging around a suitcase. It’s yet another item on that increasingly heavy to-do list.

Here’s the thing: you can clean, dust, and mop around clutter and things until you’re blue in the face, but until you come up with actual systems to keep things organized – it’s hard to get ahead! That’s the crux of what I do; decluttering, creating a more efficient layout, and bringing peace and order to your living space.

If there’s one key takeaway I’ve gathered helping my clients over the years, it’s that once I pull out of the driveway after their organization job is complete, the overarching feeling they experience is relief.

Now, Onto The Rebrand!

Website Redesign

If I had to use one sentence to describe the redesign my team has come up with, it’d be ‘a breath of fresh air’ – seriously! I wanted to convey the same sort of feeling of mental relief on my site’s home page that I want my clients to feel when I pull out of their driveway after a finished job. Relieved and recharged.

It’s tough navigating through wordy websites with confusing copy that not only doesn’t say what you’re getting but how much it’ll cost either! My goal has always been to make my website aesthetically pleasing, easy to navigate, and informative.

The redesign features smooth black, white, and grey monochromatic elements, clear illustrations outlining our process, a smooth scroll-down reading experience, and buttons that clearly outline what your next step should look like while browsing. Plus, a more front and centre blog roundup section!

Go on, take a look at the Home page here!

A Fresh New Logo

The new Perfectly Purged logo continues the theme discussed above: a refreshing and clear representation of not only my personality, but of what my brand represents.

My previous logo was full of pinks, illustrations, and a tagline – and I liked it, alot! Yet, as I’ve grown in my business and as a person, I think my branding should grow with me too. The sleek lines, the modern font, and even the placement of the font within the house illustration really represents what my business has become.

New Packages

Without further ado, let’s dive into my new package offerings:

Note: All of my packages include environmentally friendly processes and disposal methods.



The Perfectly Purged Prelude service offers 12 organizing hours, which includes the following:

  • 2 organizers and 6 hours onsite (additional organizers $65/hour)

  • Full service donation drops (additional Eco-Station fees may apply)

  • Product recommendations

  • Product shopping for an additional $50/hour

  • Basic item labeling (premium labels available at additional cost)

$390 deposit required for booking.



The Perfectly Purged Prelude service offers 24 organizing hours, which includes everything in the Prelude package as well as the following:

  • 2 organizers, 12 hours onsite (additional organizers $65/hour)

  • Eco station drops: hazardous waste, electronic waste, recycling. *Some items disposed at additional cost

$780 deposit required for booking.



The Perfectly Purged Prelude service offers 60 organizing hours, which includes everything in the Prelude and Pivotal packages as well as the following:

  • 2 organizers, 30 hours onsite (additional organizers $65/hour)

  • Product recommendations and shopping included

  • Full product assembly and installation

$1950 deposit required for booking.

The Perfectly Purged Process:

Now, in the spirit of keeping our processes clear and easy for our clients, here’s a rough outline of how to get started with Perfectly Purged:

  • Submit a consultation form: This helps us get a better understanding of your space, needs, and goals.

  • Phone consultation: We'll connect to see if we will be a good fit for your project and discuss the job in more detail. It’s at this checkpoint that we’ll book an in-home visit.

  • Complimentary in-person assessment: This includes a walk-through of your space and an assessment of your needs and goals. Together, we will discuss a plan, schedule, and our recommended package to complete the job.

Connect With Perfectly Purged Today!

There you have it! A full breakdown of our new packages and my personal thoughts and inspiration behind my brand redesign! I’m proud to be one of Edmonton’s thriving organizer companies, and I can’t wait to see who I have the privilege to work with in 2023!

FYI: Did you know we can travel to you? You don’t have to be based in the Edmonton area to take advantage of our home organization services. Just get in touch with us, and we’ll come up with a solution that works for you!

Got questions? Fill out our handy online contact form. Or, if you’re ready to book your consultation, fill out our quick and easy consultation questionnaire.

We’re on social media! Follow Perfectly Purged on Facebook and Instagram today!

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