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New Year, Refreshed Brand! An Inside Look At The Perfectly Purged Rebrand

Updated: Jan 24




Welcome back to the Perfectly Purged blog! The blog is your hub for valuable organization tips, our processes, and, as we mentioned last monthcompany updates. Do we have one for you today!


By the way, if you’re wondering about who’s behind these blogs – I’m Mindy Padron, owner and professional organizer at Perfectly Purged, one of Edmonton’s leading house organizer services.


I am thrilled to announce that Perfectly Purged has new and refreshed packages, a fresh new logo, and a cleaner, more modern website design! Let’s get into the details.


About Perfectly Purged

Before we get into the nuts and bolts of the rebrand, let’s do a quick recap on how Perfectly Purged helps busy homeowners:


We’ve all got stuff on the go – and maybe too much stuff laying around. Let’s be honest, a cluttered home is almost as taxing on the mind as lugging around a suitcase. It’s yet another item on that increasingly heavy to-do list.


Here’s the thing: you can clean, dust, and mop around clutter and things until you’re blue in the face, but until you come up with actual systems to keep things organized – it’s hard to get ahead! That’s the crux of what I do; decluttering, creating a more efficient layout, and bringing peace and order to your living space.


If there’s one key takeaway I’ve gathered helping my clients over the years, it’s that once I pull out of the driveway after their organization job is complete, the overarching feeling they experience is relief.


Now, Onto The Rebrand!


Website Redesign


If I had to use one sentence to describe the redesign my team has come up with, it’d be ‘a breath of fresh air’ – seriously! I wanted to convey the same sort of feeling of mental relief on my site’s home page that I want my clients to feel when I pull out of their driveway after a finished job. Relieved and recharged.


It’s tough navigating through wordy websites with confusing copy that not only doesn’t say what you’re getting but how much it’ll cost either! My goal has always been to make my website aesthetically pleasing, easy to navigate, and informative.


The redesign features smooth black, white, and grey monochromatic elements, clear illustrations outlining our process, a smooth scroll-down reading experience, and buttons that clearly outline what your next step should look like while browsing. Plus, a more front and centre blog roundup section!